Guardian Raya Campaign 2016
This is a Raya campaign we produced for Guardian, a new client for BBDO Malaysia. It is a product of great team work.
The idea is based on 'Hantu Raya'. Malays believe that ghosts(hantu) are all hiding during the Raya festive season and there shouldn't be any ghosts around. And Guardian wants you to look the best you can during Raya, and not become an alienated 'Hantu Raya'. With 2 e-kits that can be purchased online during the Raya season, Guardian helps you to look at your best for Raya.
Executive Creative Director: Vijay Anand
Creative Director: Lee Tak Shune
Art Director: Aaron Wong
Writer: Yurizal Yusof, Imara Natchiar
General Manager: John Teoh
Account Director: Elle Kennedy
Account Manager: Vannessa Gan
AV producer: Jan Teoh, Hong Nyok Hwa
Agency: BBDO Malaysia
The Raya e-kit where you can order online. Kit Sama-sama Lawa for ladies, and Kit Sama-sama Kacak for men.