Nibble & Mingle Bird Seed Packaging

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Concept:
A bird mix packaging that doubles as a mini cafe for birds to gather around and enjoy the delicious food together. Each packaging will be colour themed based on 3 birds, orange from Robin Bird, Blue from Chaffinch Bird and Green from Greenfinch Bird. The packaging is designed with full 4 sides of the cafe with a menu written on a board that shows what the cafe serves.

Logo Design:
The idea behind the logo name “Nibble & Mingle” is that birds come to nibble the food while mingling with each other. The design of the logo is a speech bubble with an ampersand in it spoken by the letter “e” which resembles a face and that represents the act of mingling together. The speech bubble is also tilted to resemble a bird shape. A casual and friendly typeface is used to give the brand a less serious and family friendly tone of voice.

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