Father's Day Editorial for General

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ABOUT

 
A Father’s Day editorial for GENERAL, a premium menswear store. It is inspired by a saying that fathers are the foundation of families. It is fitting for a rock to be our main visual pun. It provides a natural contrast between the refined details of the merchandise while maintaing the classic, elegant feel to it. 

CREDITS
 
Art Direction & Design by Jay Alexander Santos
Photography by Reydan Ormita
Copywriting by Miguel De Dios
Styling by Ean Sanchez
 
 
 
 
 
 

CREDITS

Creator

Jay Alexander Santos

Miguel de Dios

Rey Dan Ormita

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