SHOE DATING (Promo & Activation)
Buy a pair of shoes, get a man for free. Fresh, bold and highly relevant to the target market, SHOE DATING was a promotion idea for ShoesShoesShoes. Created to raise the profile of this homegrown label competing in a cluttered retail landscape, the idea sold and advertised itself without the need for big advertising investment and extensive marketing plans. ShoesShoesShoes managed to gain more than MYR620,000 (est USD196,000) in ‘earned media’ value - 30 times more than the total investment of MYR20,000 (est USD6400) with SHOE DATING.
Wei Kit Fong