Are we there yet? CHINESE NEW YEAR Booklet
Ever since the agency started, it has always been sending out festive season greetings in the form of card but not the year when it was me who's been given the task. I proposed to our GM that instead of sending the clients and affiliates useless greeting cards, let’s give them something they can play with, something that they could interact with, something FUN.
The insight: hectic period during festive season when everyone is heading back to their hometown (balik kampung), everyone will bound to be trapped in traffic jams and they’ll need some entertainment.
The idea was sending them a ‘balik kampung’ kit with useful information such as distance between towns, reminders, games, trivia, note pad and an emergency red angpows packet.