Heineken Open Your City
TO LAUNCH NEW HEINEKEN BOTTLES IN THAILAND, WE CREATED THE 360 EXPLORER
It was an interactive panoramic cityscape where we hid Heineken bottles in 100 locations.
Upon finding them, people would find out interesting bits about Bangkok and earn miles. The more miles earned, the more chances of winning trips abroad.
HOW’D IT GO?
We reached 50,000 players with average player engagement at 9 minutes.
Heineken’s brand scores were boosted across three brand categories: closeness, affinity and authority.
In a category where TV advertising is banned, we reached over 10 million people online. The best part about it? People drank more beer.