Textile Corporation Identity

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ABOUT

科技布料的創新者,透過領導(Chief)、顧客關係(Customor)、創新(Creation)等三大要素,打造具前瞻性的品牌思維,廣獲ZARA等國際成衣品牌支持,為呼應其品牌核心要素,將代表性的三個字母C彼此交錯重疊,鮮嫩的綠色展現了新生的力量及對環保的堅持,象徵紗線交織的概念在識別商標與字體設計上都能發現,嚴謹的態度與對品質的追求,讓品牌朝著目標堅定邁進。

The innovator of technological fabrics, CHANGE Ltd. builds prospective brand thinking through three main elements, Chief, Customer, and Creation. It has won the support of international clothing brands like ZARA. To echo its brand’s core elements, the representative three Cs are superimposed onto each other. The fresh color of green shows newborn strength and insistence on environmental protection. The concept of symbolically overlapping gauze can be found on both designs of the logo and its typeface. Rigorous attitude and pursue for quality make the brand firmly set forth to its goal.

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Abingo Wang

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