A rebranding exercise for Allscript—one of the largest magazines distributor in Singapore. Faced with a challenge to improve their online presence and to provide a better online store experience, the design solution for Allscript had to attract audiences to their site and expand into a stronger presence amongst customers.
The brand transformation was based on the "i" becoming like a typical magazine cover; masthead + feature which was then translated to include a total of 1 classic logo plus 12 new logos that allowed for flexibility in promotional uses and provided the base for secondary graphics which extended from cards to vans. Extra attention was paid to create a price tag that was striking and highlighted to customers that they could purchase their favourite magazines online.
Somewhere Else Co