Archifest

Edit

2ff1e915911477.562988efb0809

0 likes

414 views

1 members

ABOUT

In this complete rebrand; the only requirement of the brief was to retain the "Shophouse" silhouette which was adjusted and simplified to show the transformation of Singapore (from Shophouse to city). To further strengthen the logo, the word mark was moved out of the original silhouette and the tagline was shortened to allow for maximum visibility. Additional graphics, special lock-ups and image-masks were developed to further enhance the brand by allowing for greater cohesiveness plus flexibility across all the various materials.

CREDITS

Creator

Somewhere Else Co

8683bc15911477.56298a3e83efd
212a0715911477.562988efb4d51
00c44615911477.562988f6da281
53c7f015911477.56298a409d26a
23c33615911477.56298b8122f01
08eea415911477.56298a40213b8
9b5aaf15911477.562988f6752b2
0c403b15911477.562988f6d3789
06d57e15911477.562988f77d75c
4303d715911477.562988ec73af1
36865b15911477.562988ec77350
5eb81715911477.562988ed11439
1d392415911477.56298b0981851

0 COMMENTS

Comment
Close popup w
Close popup
Close popup