G.E.M. Concert Branding
Hummingbird approached Atomic Attack to come up with a design and illustration solution for G.E.M.'s "Get Everybody Moving" 2011 Concert . The brief required G.E.M. to be youthful, bold and a memorable key image that portrays her character, attitude and the mood of G.E.M. and her music. Atomic Attack responsibilities include creative direction, art direction in photo shoot, design and illustration.