Yun Ya, 2015
Yun Ya is a Chinese-inspired unisex body-wash sold from the UK. The Yun Ya branding is inspired by Chinese calligraphy, and the Japanese artist Toko Shinoda's sumi ink paintings. The logo is formed of two abstract strokes to represent the 'y' of Yun Ya. To execute the logo we spent a great deal of time both researching Chinese calligraphy and practicing with brushstrokes.
The conception of Yun Ya's first range of body-wash was heavily influenced by Chinese Astrology and their symbols. The product icons from the individual astrological meanings of the elements Earth, Fire, Wood, Metal and Water. To give the product range a tactile depth we added images of macro-photography that were then cropped within each icon.