PECH is a luxury cosmetic retailer based in Hong Kong. Recently established, PECH is launching their first product in 2015. We were asked to design their branding to reflect their empowered, elegant and modern, primarily Asian target market.
The modular branding is translated into three ‘company launch’ limited-editions gift packaging that illustrate a contemporary and minimalist take on traditional Asian patterns. The square PECH branded packaging is shown in three sizes.