Brand Identity design for a contemporary Vietnamese street food restaurant in the heart of Soho, in Hong Kong. The dynamic identity uses watercolour illustrations of iconic objects from Vietnamese street food culture. Project completed whilst I was freelance designer for substance.hk.
"The new Chôm Chôm on Soho’s Peel Street is a place to gather over beer and the delicious tastes of Vietnamese street food. A casual neighbourhood hangout inspired by Vietnam’s Bia Hoi culture of sipping draft beer on busy street corners, Chôm Chôm brings a new vibrant Vietnamese experience to Soho."