教育省:進学オプションの比較を快適に

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高等教育機関の品質指標が比較できる教育省の既存サイトの分析、及びユーザの行動を観察した結果、教育機関の検索、閲覧、比較の分野においてのユーザーフローとデータ提示に根本的な問題があると結論づけた。

学生たちは進学する大学や高等教育機関を決める際、どのようなマインドセットで臨み、どのように情報招集や比較をしたいだろうか。その答えを絞り出すため、いくつかのワイヤーフレームコンセプトをフォーカスグループでテストし、学生達にとってより良い『進学先選び』の体験を設計した。

The purpose of this UX project was to create a better study selection experience for prospective higher-education students. As a UX Designer, my role in this project was to translate user research results into several high-fidelity wireframe concepts.

Analysis of the existing website and observing user behaviour concluded that there were fundamental issues in the user journey flows and presentation of data; in particular in the areas of searching, browsing, and comparing tertiary institution quality indicators.

To address this, different approaches to discovering and comparing study options were explored and tested with realistic audiences to uncover the way prospective students actually want to engage and explore tertiary institutions.

Feedback and insights from focus groups were used to combine and refine the wireframes, formulating a workflow and visual cues that are suited to the mindsets of high school graduates, their parents, and mature age prospective students.

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