ECクリスマス:広告をコンテンツへ変換

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ABOUT

広告がメインコンテンツであるシーズナル特集では、いかに広告をユーザーにとって適切であると魅せるかが課題となる。

広告をコンテンツ化するため、広告枠のタグ付けやビジュアル規定、フィルター代わりにカテゴリーの指定及び的確なランディングページの設計、など様々な戦略が使われた。

担当:ディレクション、ワイヤフレーム、広告枠デザイン

This e-commerce site’s seasonal campaign content consists of advertisements, and advertisements only.
Page content is made purely by advertisements that their merchants purchase for the campaign period.

As this could not be changed due to their traditional sales strategy, the challenge was to make arrays of their merchant advertisements look like relevant content.

By enforcing advertisements to be tagged with category and relevancy – and styled to look like product listings – a feasible micro-site was able to be realised. Special attention was paid to the styling of advertisements, as well as the rules and guidelines of advertisement copy and imagery for merchants.

https://www.behance.net/gallery/31462591/Rakuten-Christmas-2015

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054a0985 2b01 4ac5 987d 199eb7e1ff8e?1538658299
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