Olympus Medical Catalog
The objective of the medical catalog is to be able to showcase the equipments and accessory, with its description, features and compatibility. These catalogs are meant to be used by their own Olympus sales personnel in clinics and hospitals. It was to be colourful yet professional looking, and not to illustrative style. The catalog is to be filled with tables and product photos.
We decided to go with professional looking typography looking catalog, with hints of colour to categorise the different series of products. The catalog have a mix of hand drawn illustrations together with beautiful colours to match it. Each product table is created to suit its individual requirements, some have more and some lesser.
The publication created became more of an example of how we can be create catalog with nice typography, product images and colourful tables. Rather than the boring and not attractive catalogs seen.