JP Nelson Brand Book 2015

Edit

1e6c0d29 c9e4 4a7b b1da bec25ef40b9c

0 likes

352 views

0 members

ABOUT

The Brief

JP Nelson believes in living and breathing their brand. This commitment was recently recognised through the ‘Singapore Prestige Brand Award 2015 – Maybank Regional Brand’. The brief was thus to create a book that underlines the group’s continuing focus on its core brand values and promises as it expands to reach a global market.

The Solution

The book is conceptualised around the core brand idea of ‘Assurance’. As their products and solutions reflect their promise of ‘Assurance’, that was something we had to put front and centre. Our challenge was to present these in a way that effectively highlights the key messages about the JP Nelson brand. We did so by varying the graphic treatments in dynamic ways – all the while remaining true to the bold and modern look characterising the JP Nelson visual identity.

CREDITS

6a312278 d0f7 4d35 9c63 8c9945af1bfd
Dece4a2c 7321 41f7 afdd 26a6a5af4772
C827d2f0 248f 4108 bd89 ce6a0881cf54
6812c2d0 4bfe 49f7 8386 da4d610aba62

0 COMMENTS

Comment
Close popup w
Close popup
Close popup