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Taste of Argentina




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Taste of Argentina is a new experience of private dining. Coming all the way from Argentina, their signature dish is BBQ with Argentine style. The main idea is focusing on the way Argentine BBQ is made. The grill, the food and the chef by itself are quite unique. The client chooses this image because it represents the way Argentine chef cook the BBQ. To emphasize the Argentina side, the client required to put the color of Argentina flag. The main color of the flag is light blue and white. The gradient color of yellow and brown is from the sun image on the flag. The main color of this logo is chocolate, with a hint of wood pattern for the chef image. By using a wood pattern, I want to picture the feel of the authenticity of the food. The logo comes with a more simplified version of 2-tone and 1-tone color, to be applied on different media.

After the logo is done, the business card is the first design to use the logo. The client required to have both sided printing.In the business card, I put on the main services which are BBQ – Private Dining – Home Delivery. This tagline is supposed to be applied on each media, to strengthen the branding. The main color for this whole set is a pale yellow color and a hint of black. The black color is to make the design bolder. For the letterhead and envelope, the idea is to put the information on 1 side. But the placing of everything has to be unique. By putting all the information on 1 side, it will not disrupt the content of the letter or address. Also, it will make the letterhead and envelope more focused.