Burger King Rebranding Project
The reason why I try to rebrand Burger King's logo: -
-The logo doesn’t represent the brand name purely
-The logo is more of a BURGER PLANET rather than BURGER KING. Good elements of the brand is not wisely used. It fails to build loyalty to the consumers.It alienates someone else.
- “The king ”which is supposed to be the primary element does not say anything convincing about the logo.
- Logo which is 17 years old needs to be modernized in able to create more visual mark on the audience/consumer and to compete in a high level with those on top in the business.
With these problems i try to incorporate the main element of the restaurant and that is the crown. THE CROWN IS VERY IMPORTANT. PEOPLE WILL ALWAYS HAVE POSITIVE ASSOCIATION WITH IT.
ALL MATERIALS / IMAGES USED FOR REFERENCE / MOCKUPS ARE NOT ALL MINE. ONLY USED FOR LOGO STUDY AND IT IS ALL * FOR SCHOOL PURPOSES ONLY.