Issey Miyake Watch Packaging

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Issey Miyake - This line of watch was produced and sold on in Thailand which is considered limited edition. The packaging design was inspired by the model of the watch and made it special by using the watch needle to illustrate various emotional expressions according to each characteristics and uses the word Sawasdee (means hello in Thai) and put it at the time telling needle as if to say Hello every time consumers look at the watch. And each packaging boxes alternates so it seems like a continuing story, and they also allow consumers to become more involved by sharing the photos with the hashtag on instagram which most of the time the packaging that everyone gets are different. This is a marketing method they incorporated in this limited edition packaging design to create more buzz and interests in the product.

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