Wearable What? (Studio Project)
The brief is to promote a proposed wearable technology and create an awareness campaign to market it.
My Proposed Technology: A helmet where riders can be feel as though they are one with their bike. There are many funtions of the helmet and one of them is the Heads Up Display where riders can see the bike functions on screen.
My Idea: To Advertise this product, I designed advertising posters, brochure and a website.The overall feel of the advertising medium is high-tech because the helmet itself is made up of high-tech materials.
Advertising poster 1
Advertising Poster 2