Coca Cola

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ABOUT

A Strategic Design courseWe were to come up with a new marketing scheme for Coca ColaOur target market were airline passengers. In keeping with the current Coke tag-line, 'Open Happiness', we wanted to build interaction with the passengers traveling, since research suggests that 80% of the passengers are always flying steated next to a stranger.We decided to disterbute a can of Coke to every three passengers before the take-off of the the flight and hand each passenger one of our Coke Glasses.The glasses have on them funny annecdotes and questions to promote interaction.  

The initial sketch

Final Designs

CREDITS

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