ICICI Securities web portal for institutional investors

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ICICI Securities web portal for institutional investorsGuide: Vivek Trilokinath, Payal Mehta

I worked with the Entrepreneur group of ICICI Securities todevelop their research portal for Institutional investors. The aim of this projectwas to study their retail portal (www.icicidirect.com) in detail & formulate strategies to package it differentlyfor institutional clients. Institutional investors (unlikeintraday traders who track irregularities in the market) are mostly long terminvestors. The stability of a company’s financials, its performance

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