Molife Rebranding

Edit

752c13d8 72ad 4bac 81ff 3022200179a9

2 likes

603 views

0 members

ABOUT

Molife is a mobile accessories company. The name molife came from: Mobility + Life. Its a seven year old business. On early 2014 the management was looking for a new look of the brand. They were trying to upgrade the brand to match with the level of other international mobile accessories brands. They also want their brand looked like more fashionable and fresh. And the responsibility to build that look was given to our team.

Important Guidelines from the management :
• Mobility + Life = Molife
• Six year old Business Entity
• Changes of tag line with brand growth: Mobility is Necessity > Incremental Experience > Nothing But You
• Mobility related products.
• Products range Rs.100 to Rs. 2000
• Target people : ABSTRACT, ( not specifically defined )
• Mass Market > Selling Based on Distribution and Online Marketing
• Immature Market of Mobile Accessory
• Volume is important than value.
• Brand Driven Products not Product Driven Brand
• New coming and fresh brand
• Aiming for International Look and reputation
• Trying to without harming past goodwill match the identity with the level of International Mobile Accessory Brands without harming past goodwill.

CREDITS

9ff2eae0 9548 404b 9239 9c6b2673f0e7
651cb1b7 f6f4 43a1 a3fc 2ebb38c33d14
173b7ce2 5111 48c0 93de 2054c3085523
41442676 3539 4656 abdb 43126ebf8a76
D99c9110 b165 4085 b3ab 71e81b0985c7
347c99fb a2b4 4883 aafe 77ff9614c2d4
289d8293 604b 4a32 94f7 c8b64cdbf2d4
Ae3a7472 bc7b 4b8a 920d df8d7358b61f
1ace6dd1 6a29 4b75 a426 e42f6f26793f
F82c3e03 8f15 4537 9778 4fb90199eec6
8124257e 4e5f 4311 8ff7 bdb6f70b29cf
67cc03f7 19e9 4c13 9a7f d972b6364388
8a9a1fc4 6b81 4734 8445 40717669707f
072a9f41 af34 4e2a b22d af1f5ae58cf4
A823d474 0681 4e6c a5ce 0d3433a10765
695c5977 b19e 4a3d 90f1 78e9c5d5c5a2
7ac8f854 672e 44bd 96b3 0952f144e22f
C127291e 4dfd 4d6d 8238 ad53673a8412
7c4bc1c9 c5a1 4519 912c 9b01d0099051
1838d115 02a3 4900 8e3c 09520e183fe0
0fa2cbf0 0d5b 466a 90a2 08f9b482a557
10aef0a5 9b6a 44c3 b8b9 91f94ccbe28d
46f34281 ae07 460d a90b 7664e4228aac
74b959d5 afd8 4ddf 8427 5a61a11a9320
Fdaa28fd 800c 4aab 8afd 7fbe2022b37f
Caaf927c 18a1 4ff8 8520 917e39c02928
1eaff75d f775 464d 9d9e fd57773c56c0

0 COMMENTS

Comment
Close popup w
Close popup
Close popup