Rochester Mall

Follow

Edit

578ea240173511.5606d2769a1a7

1 likes

400 views

0 members

ABOUT

A Mall In The Midst of An Enchanted Forest

This is a branding pitch for a mall in suburb Singapore. Rochester Park is a lush and green forest area within the suburb of Singapore. WIth a Biotech Industrial park and posh housing area where most affluence local and expat residing, this mall was position to be a place away from busy street of Orchard Road, and yet still have a charm and unique shopping experience which doesn't overwhelm the shoppers. Due to the unique and green surrounding of the development, a shopping experience in the midst of a green forest  was proposed. The brand design focus on the elegance and sophisticated feel to target the residents and the professional around the proximity. The thematic visual mainly evolved around a character shopping in the wood a to emphasis on the green surrounding and arty shopping experience almost magical as outlined by the developer.

CREDITS

B0640b40173077.5606d4fa954a3
09e6f240173105.5606d13fa1f2a
E5a63740173109.5606d290149c4
E7b84b40173111.5606d14062826
0d23c840173113.5606d2737c103
65a67140173107.5606d2bdb0fcd
F0ce5040173115.5606d2bdbcaf0
9a30dd40173117.5606d3768792a

0 COMMENTS

Comment
Close popup w
Close popup
Close popup