For my product, Anderson's brand promise is to offer cookies as a healthy snack for the consumer with the best quality of organic ingredients with an authentic taste.
For my packaging design, the graphic elements are to convey that the product is organic and fun. Who says organic have to be so serious? The style of vectored elements and the choice of typography is to convey the organic, playful and fun feel. The white background is to convey the clean and healthiness of the cookies.
The use of die cut is to allow consumers to be able to see the actual products to prove of the brand promise. The cookies will be placed in a transparent plastic bag in the packaging box for hygiene purpose. Labels are also included to assure consumers of the organic and healthiness of the product.
The back design of the packaging will tell the consumers about the benefits of the ingredients.
Variation of flavours: Chunky Almonds and Mysterious Blackcurrant
Anderson is a fictional brand.
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