G・U・M PLAY

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誰もが毎日行っている「歯みがき」に起きる、はじめてのイノベーション。それがG・U・M PLAYです。
いつもの歯ブラシにアタッチメントをつけることで、
スマートフォンと連動。
ゲームのように楽しくみがいたり、
正しいみがき方のアドバイスを受けたりすることができます。

日本人成人の8割が罹患していると言われている、
歯周病の予防には毎日の歯みがきが大切です。
一回の推奨時間は、3分。
歯みがきを楽しくすることで、3分以上歯をみがいてくれる人が増えるのではないか?という発想のもと、
SUNSTARとPARTYが2年の歳月をかけて共同開発したIoT(Internet of Things)プロダクトです。

歯みがきを「やらなくちゃ」から「やりたい」へ。
まったく新しい歯みがき体験がはじまります。

http://gumplay.jp

G・U・M PLAY is an update for the everyday routine of toothbrushing. Simply attach the device on your toothbrush to connect to the G・U・M PLAY apps on your smartphone, and enjoy brushing your teeth in entertaining ways as well as receive advice on effective toothbrushing.

80% of Japanese adults are said to suffer from periodontal disease. As prevention, daily toothbrushing of three minutes each time is crucial.

With the idea that more people will brush their teeth for three minutes if we made this activity fun, SUNSTAR and PARTY invested two years in developing this IoT (Internet of Things) product.

Toothbrushing. From “Need” to “Want.” The start of a brand-new toothbrushing experience.

CREDITS

CLIENT

Sunstar Inc.

Creative Director

Naoki Ito

Art Director + Designer

Keisuke Terashima

Copywriter

Yukio Hashiguchi

Designer + Art Director(MOUTH MONSTER)

Miho Ishizuka

Planner

Kotaro Hamada

Engineer

Kenta Watashima

Hirokazu Fujioka (1→10design, Inc.)

Toru Takatori (1→10design, Inc.)

Yoshiyuki Saito (IMG SRC)

Toru Urakawa (Qosmo, Inc.)

Technical Director

Shigeyoshi Hayashi

Harry Kitajima (1→10design, Inc.)

Nao Tokui (Qosmo, Inc.)

Producer

Kimihiro Takano

Hiroshi Yamanaka (1→10design, Inc.)

Arata Kanbayashi (IMG SRC)

Yuji Ozawa (GEEK PICTURES)

Hiromasa Inoue (SHIROGUMI)

Account Director

Jun Tanaka

Technical Director + Engineer

Toyoshi Morioka (1-10drive, Inc.)

Serverside Engineer

Masato Imamura (1→10design, Inc.)

Project Managers

Yuta Suzuki (1→10design, Inc.)

Kayoko Sakao (1→10design, Inc.)

Markup Engineers

Naoto Oshiba (1→10design, Inc.)

Nana Nakamura (1→10design, Inc.)

Hardware Engineer

Keisuke Suzuki (freelance)

Technical Directors

Toshihito Echizen (IMG SRC)

Shunsaku Ishinabe (IMG SRC)

Project Manager

Kosuke Kita (IMG SRC)

Art Director

Masanori Miyamoto (IMG SRC)

Designer

Yoshiko Akita (IMG SRC)

System Engineers

Hiroyuki Hanai (S2 Factory)

Koichi Arakawa (S2 Factory)

Engineers

Riho Kawashima (Honeycomb Lab)

Yuichi Kato (Honeycomb Lab)

Eiyo Ando (Salvo Inc.)

Hiroshi Sawatari (Salvo Inc.)

Sound Creator

Takahisa Mitsumori (freelance)

Sound Director

Taeji Sawai (Qosmo, Inc.)

Programmer

2bit (bufferRenaiss, Inc.)

Music

Katsuya Yamada (Aiin)

Toru Midorikawa (Melody Punch)

Producers

Yuji Ozawa (GEEK PICTURES)

Masaki Kanehira (GEEK PICTURES)

Production Manager

Yuki Taniguchi (GEEK PICTURES)

Takashi Kawamura (GEEK PICTURES)

Director

Fuyu Arai (ROBOT)

Tsugihisa Tanaka (VOYAGER)

DoP

Ryoma Kobari (freelance)

Naoki Noda (GLASSLOFT)

Lighting Technician

Tomoya Yoshimura (freelance)

Hana Maekawa (freelance)

Offline Editor

Narihiko Kono (Geek Sight)

Noritaka Imamura (freelance)

Online Editor

Yoshifumi Hashimoto (109 Studio)

Nobuo Hayashi (109 Studio)

Mixer

Temujin Shimuzu (109 Studio)

Temujin Shimizu (109 Studio)

Stylist

Chika Yokote (freelance)

Hair-&-Makeup Artist

Mikie Kobayashi (A2)

Keiko Kazama (sylph)

Animator

Satoshi Murai (TYMOTE)

Music Assistant

Hideaki Shirato (Aiin)

Coordinator

Hiroyuki Hasegawa (+B)

PR Director

Saori Kiryu (Platinum)

PR Manager

Sohei Kan (Platinum)

PR Staff

Soichi Murayama (Platinum)

Kosuke Sawaki (Platinum)

Directors

Satoru Sasaki (SHIROGUMI)

Shinji Tanaka (SHIROGUMI)

Designers

Naomi Ohno (SHIROGUMI)

Tomohiro Tsuji (SHIROGUMI)

Hiroki Takei (SHIROGUMI)

Suguru Tanaka (SHIROGUMI)

Norimasa Ohata (SHIROGUMI)

Assistant Producer

Masayo Ono (SHIROGUMI)

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