StarHub – Chat Anywhere Microsite
Set me freemicrosite & activation campaign
BriefTo launch a youth-targeted campaign for a new product, Chat Anywhere — instant messaging on the mobile phone. Solution / IdeaThe Little Mermaid. A girl who wants to escape her watery confines but still stay in touch with her friends, and so IMs all the way from ocean to land, shedding her fins for feet. A true story about the freedom to chat anywhere.