BMW - Fake parts ruin more than just your car

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Ogilvy & Mather Malaysia - 2014
BMW Genuine Parts: Tow Campaign
Counterfeit parts are unreliable.They may seem to save you money in the short term, but in the long run, they often end up costing you more,including time and aggravation.Show the effects of counterfeit car parts that don’t end with a stalled car, but continue on to larger consequences.We do this by showing a tow truck disastrously towing away various important / joyous moments in life –an important meeting, a romantic dinner, the concert you’re suppose to attend, etc.Fake parts ruin more than just your car 

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Gavin Simpson

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