Milo - Next Games
Ogilvy Malaysia 2012
Milo Cans Next Games provides a platform of self-expression for our youths. Through this initiative, we invite youths to create their own brand of sports. And by doing this, youths are encouraged to formulate ideas and opinions of their own. An online voting system by youths will judge the best game or sports suggestion. This will then be brought to life as the ‘next’ game in the MILO CANS NEXT GAMES series. A tournament will be held for the next new game. By doing so, MILO Cans not only redefines the way we view sports but also provides an in exhaustive channel for our youths to express themselves.
Shortlist - Media, Best Consumer Engagement
Shortlist - Promo & Activation, Best Online Advertising In A Promotional Campaign Adfest 2012Finalist - Internet Film - 360 Pong WARC 2012Finalist - Asian Strategy Asian Marketing Effectiveness Awards 2012 Silver - Most Effective Use Of Interactive Marketing Kancils 2012 Bronze - Film, Non Broadcast - 360 PongBronze - Integrated, Multimedia Campaign - Next GamesBronze - Cyber, Campaign - Next GamesMerit - Film, Non Broadcast - FootdunkMerit - Film, Non Broadcast Campaign - 360 Pong & FootdunkMerit - Non Broadcast Campaign - 360 Pong & FootdunkMerit - Cyber, Online Advertisement - Next GamesMerit - Cyber, Social - Next Games